My Copywriting Will Move You Ahead. . .

Win Someone Over, Influence a Group, or Sell Your Offering

Using The 9 Most Important Words in Marketing, Revealed Below

Revenue drives your business.  You want to build revenue and keep it flowing.  My persuasive writing helps you reach goals like building revenue. 

 

As clients say below, I write compelling marketing communications. 

 

Persuasive writing can also help increase your profits, because it gets people to do what’s needed – to work together cooperatively, sell more, waste less, treat customers better, achieve goals, save the Planet, or accept a new program. 

 

Do you have uses for powerful persuasion?

 

“Well, you’ve exceeded my expectations!  I really think you covered all the important details needed and I also liked the creative flair that will definitely speak out to our target demographic with style.”   Sarah Hamack, Listing Specialist, Kronen Group – John L. Scott, Seattle WA

Build Revenue by Telling Your Compelling Story 

 

On your web site you can ardently feature --

 

• who you are,
• what you do,
• how you do it,
• and why you’re best. 

But your market wants to know why they should bother to read about you.  You must establish relevance right up front if you want your story read.  Assume that no matter what you’re saying, your audience is poised to disbelieve and disengage.  Because they are, always.

 

Stop and think for a moment.  Isn’t this true for you, when you’re the customer?  My job as your writer is to show you matter.

 

I engage your customer by making your story all about them.  It’s a kind of verbal magic that keeps them reading.  And the opposite of what untrained writers do, especially business people writing for themselves.  How many times have you landed on a web site or opened a brochure, and felt –

 

“Hey, this is like opera.  They’re all about me-me-me-me-me.”

 

It’s a classic error.  You might get pumped about yourself if you go on and on about yourself and your products on your web site, in your marketing collateral, and in advertisements.  But your customers think --

 

 “So what?”

 

Especially if the writing is stiff, self-conscious, abstract prose, or inside jargon your market can’t relate to.  Or if it’s all feature details and benefits aren’t mentioned.

 

“Thank you, Joseph, for your flawless ad copywriting on our last project.  The job was certainly challenging.  I truly appreciate your impressive dedication, professionalism and timeliness, and I am confident that your future clients will enjoy the same high click-through response that I did.”   -- Erin Pauls, Owner, Impression Search, Irvine CA

Customers Don’t Give a Hoot about You OR Your Product

 

They want to know what’s in it for them.  Like how you solve a problem that keeps them awake at night, or how you fulfill their needs and wants, or feed their dreams and desires.  It’s all about viewpoint.  Your writing must focus on them, not you, if you want them to receive your message.  And still you have to tell your story.

 

I get straight to the point.  Help them see that what you’re asking them to pay (or do) to get your widget (or benefit) is a reasonable proposition.  The writing has to prove your value in no uncertain terms.

 

Or you lose them, within seconds after they encounter your pitch or your web page.  So many thoughts.  So little time.  You’re always one click from oblivion.

 

I show your customers how you provide for them.  Not only their needs and wants, but sometimes even dreams and desires they’re not aware they have.

 

If you lavish words on how fabulous, wonderful, helpful, essential, cost-effective, beautiful, sexy, trendy, certified, guaranteed, perfect, cool, and profitable your product is, without speaking to your customer’s gut or heart, as well as their head, they think --

 

“Yeah, right.”

 

Why does “Yeah, right” really mean “Yeah, wrong”?  Your market has been lied to and cheated, so now they’re hardened.  They want to know why they should believe and trust you.  You must prove yourself to them.

 

Most prospects won’t spend money with you until you show credibility.  Would you, in their place?

 

Motive is emotional but it takes a rationale to justify action.  You must give your audience good reasons to support their impulse to buy, agree, or comply.  I offer them disarming and convincing proofs --

 

• Customer-provided Evidence,
• Factual Support,
• and Technical Background 

“Joseph, I can’t thank you enough for the high quality brochures you and your team produced for us.  I used the student recruitment brochure at a recent college fair and got rave reviews from students, parents, and guidance counselors.”   Bill Mahler, Director, Northwest School of Wooden Boatbuilding, Port Hadlock WA

So you see, the 9 Most Important Words in Marketing are. . .

 

• “So what?”
• “Yeah, right.” 
• and “I don't have time.” 

When your audience says these things you need to hear it right and take appropriate action.  Translations --

 

"So what?" means you haven't demonstrated relevance to their real interests.

"Yeah, right" means you haven't proven they can trust you.

"I don't have time" means they just don't see your value.

 

I build a story to bridge what your customers need and want to your product or service offerings.  I show them you’re a trustable source, and how you deliver real worth that exceeds cost.  I overcome resistance by addressing your customers driving concerns instead of going on and on about your company and products too much.

 

You meet them on their own turf when you put first things first by answering --

 

• Why should I bother to listen to you?
• What are you trying to sell me?
• Why should I care?
• Why should I trust you?
• How is what you’re selling going to do me some good?
• Why should I buy it from you instead of those other guys?

 

Inwardly, they’re dying for this.    

 

• This is what they’ve been searching for, despite their jaded surface cynicism. 

• Prove yourself, and they reward you with a healthy, steady, growing income.  Because you move to the same side of the table with them.  You become ally, partner, and friend.

• Great marketing copy positions you in a ‘we relationship’ with your audience. 

• Then it becomes easy to make the sale, keep your customer, bring new ones through your door, or get desired results. 

Launch some powerful persuasion. 

 

Call or email me today.